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What is organic traffic?

Organic (natural) search traffic refers to the unpaid traffic that naturally finds its way to a site through search engines. Most organic traffic originates from a search entered into a major search engine such as Google, Bing or Yahoo.

What is the difference between On-page and Off-page SEO?

SEO can be generally categorized into two components, 1) on-page and 2) off-page optimization, each of which is critical to search engine success. On-page optimization involves developing your site's content for relevance to popular keywords, and ensuring that its code and content are correctly structured such that search engine spiders can index them.

Off-page optimization refers to the quality and quantity of links pointing to a page, which are used by search engines to help determine authority and relevance. Many aspects of off-page optimization are not directly controlled by the site owner, but building quality content that is valuable to users can help make a site more "link-worthy" and contribute to its off-page optimization.

Both on and off page optimization are necessary to achieve effective, long-term SEO success in most industries.

What is the difference between SEO and PPC?

SEO involves building the content of a site for optimal search engine visibility to users entering relevant queries. SEO is a long term marketing activity and results take both expertise and time to achieve.

Pay-per-click (PPC) marketing utilizes paid advertisements on search engines and sites to attract qualified clicks to a website. Advertisers pay for each click generated through PPC campaigns, with the cost per click determined by a competitive bidding system. PPC allows you to target specific keywords and have your advertisement appear when those keywords are entered by users.

Can the Internet really help me grow my business?

Yes it can. Traditional resources like newspapers, magazines, direct mail, radio and television are not only extremely costly, their impact and results are low and difficult to track your return.  The internet continues to grow every day. Online advertising provides a low cost, results based (PPC, SEM) and traceable media that generates results for your business. It is that simple.

How long does it take to achieve results from Search Engine Optimization?

The time it takes to reach your SEO goals will depend on many external factors including the techniques used, keyword competitiveness, industry conditions and the age of the site.

With proper on-page optimization, a noticeable increase in visibility for targeted keywords takes place fairly quickly for most websites, but on-page optimization alone is not enough to realize the desired sizeable increase in traffic in most industries. As a hypothetical example, when a page appearing on the 10th page of the search results is optimized correctly for its target keywords, it may move up to the 3rd page of the results in searches for those keywords. While a significant improvement has taken place, most users are not going to click through to the 3rd page of results, so traffic may not increase significantly without off-page SEO work such as link building over a period of months.

Can you guarantee me anything?

It would be unethical for any SEO service provider to guarantee specific search engine results due to the uncontrollable variables that influence them. Any company that makes such a promise demonstrates a fundamental lack of understanding of SEO. The methods and practices we employ are both ethical and have a strong history of success.

Why is my site not showing up in the search engines?

"Why is my site not showing up in the search engines Such as: Google, MSN, Yahoo, or the other major search engine's?"

This is the most common FAQ we are asked

There can be many reasons a web site doesn't show up, or display well, in search engines results.
Any of the following can affect on your web sites search engine positioning, and web traffic.

1. You may not be using asearch engine optimized web design,
2. Your site may not be readable by the engines
3. May be missing information critical to properly index your webpage.
4. Use of some scripts can prevent search engine spiders or bots from crawling your web site or reading its content.
5. Hopefully your site has not been banned or penalized by the Search engine's for some black hat trick.
6. Not been properly submitted.

Note - Repeated submissions to search engines will not help.
Never employ a service which automatically or manually submits your site to search engines more than once, this is unnecessary, and can be considered spam by some engines and major directories

How much involvement is needed from me?

Aside from a few items that require client approval, you can be as involved or hands-off as you would like. Some of our clients choose to be highly involved and enjoy providing content ideas and suggestions. Others prefer to concentrate on their day-to-day business and leave all SEO efforts to our team. We respect each client’s personal time commitments. Regardless of your involvement level, our SEO team will always provide consistent reporting to ensure that you're informed on current developments.