Google have an affiliate program. It has two sides, there is Google AdWords for people who want to post adverts on the search engine and websites, and there is Google Adsense for people who want to run adverts on their websites. There are a lot of affiliate programs out there at the moment, but many people start (and stick with) the Google AdWords programs. The fact that Google is the biggest and most popular search engine in the world is probably a good reason to use it. There are a number of reasons why people spend money on Google AdWords, some of which are covered in this article.
It is an easy way to start affiliate adverting
The sign up procedure is very easy and setting up your account is very simple. They walk you through the setting up process, and all you need is ten dollars credit in order to start building your affiliate campaign.
They walk you through the process in a step-by-step fashion, and each important function is labeled so that it is difficult to become confused. They also hide the more advanced options behind a tab, so that newer users need not be confused during the early stages.
If you are just looking to install text based mini adverts on the Google search engine, then you can have an advert running within ten minutes of starting your account.
It has numerous tools to help you optimize your campaign
It has both tools and options that allow you to optimize your campaign and to help you monitor the progress of each campaign that you start. The keyword tool is probably its best feature. It allows you to enter a keyword, and it will give you a massive number of other suggested keywords that you can add to your affiliate advertising campaign.
It will also show you how much other advertisers are paying for clicks on their affiliate adverts. This may help you to judge both the popularity of the keywords you are choosing, and the amount you may end up paying for your adverts. There is also a keyword popularity function, which is both good and bad. It is good because it tells you how popular the keywords you have chosen are, but is bad because it is very negative about long-tailed keywords, and often underestimates their potential.
It has safeguards to help stop you overspending
Another one of the great things about Google AdWords is the fact that you may set a daily spend limit, and you may set your own daily budget. You may also set how much you want to spend per click, but you may also have the system bid on your behalf. It will adjust the bid price to match whatever the going rate is when your advert is displayed.
It is very easy to conduct trial and error tests
The cost of running adverts can be very cheap, which means you can run trial and error tests without spending much money. You may also do it very quickly, and the analytic and monitoring tools on Google AdWords are very good. They allow you to see a number of metrics that are going to help you judge the success of your campaign. It is a very good way of testing out which keywords are going to work for both your future PPC campaigns and your website search engine optimization.
You may see traffic very quickly
As it said earlier, it is entirely possible to have adverts running as little as five minutes after signing up with Google AdWords. Which means that you may be seeing traffic within fifteen to twenty minutes of placing your advert. That is assuming that your advert is enticing enough for people to want the actually click on your affiliate advert and land on your landing page.
If you have more money then you get more traffic
If you have more money then you can increase the bid price of your keywords. In other words, you may put your website ahead of the other affiliate adverts on the network. This is going to increase the chances of your affiliate advert being seen by online users, and thereby increase the chances of it being clicked.
On the flip side to that, if your bid price is not as high as your competition, then you will have far fewer people see your adverts. There may be many occasions where your adverts do not run on the search engine because there are so many other competing adverts that are paying more than you are.
by Kate Funk
Bio: Kate Funk coaches individuals in SEO and business networking skills at Tutorleader.