Wednesday, 31 July 2013 05:09 Kate Funk
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( 12 Votes )

 

Google have an affiliate program. It has two sides, there is Google AdWords for people who want to post adverts on the search engine and websites, and there is Google Adsense for people who want to run adverts on their websites. There are a lot of affiliate programs out there at the moment, but many people start (and stick with) the Google AdWords programs. The fact that Google is the biggest and most popular search engine in the world is probably a good reason to use it. There are a number of reasons why people spend money on Google AdWords, some of which are covered in this article.

 

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It is an easy way to start affiliate adverting

 

The sign up procedure is very easy and setting up your account is very simple. They walk you through the setting up process, and all you need is ten dollars credit in order to start building your affiliate campaign.

 

They walk you through the process in a step-by-step fashion, and each important function is labeled so that it is difficult to become confused. They also hide the more advanced options behind a tab, so that newer users need not be confused during the early stages.

 

If you are just looking to install text based mini adverts on the Google search engine, then you can have an advert running within ten minutes of starting your account.

 

It has numerous tools to help you optimize your campaign

 

It has both tools and options that allow you to optimize your campaign and to help you monitor the progress of each campaign that you start. The keyword tool is probably its best feature. It allows you to enter a keyword, and it will give you a massive number of other suggested keywords that you can add to your affiliate advertising campaign.

 

It will also show you how much other advertisers are paying for clicks on their affiliate adverts. This may help you to judge both the popularity of the keywords you are choosing, and the amount you may end up paying for your adverts. There is also a keyword popularity function, which is both good and bad. It is good because it tells you how popular the keywords you have chosen are, but is bad because it is very negative about long-tailed keywords, and often underestimates their potential.

 

It has safeguards to help stop you overspending

 

Another one of the great things about Google AdWords is the fact that you may set a daily spend limit, and you may set your own daily budget. You may also set how much you want to spend per click, but you may also have the system bid on your behalf. It will adjust the bid price to match whatever the going rate is when your advert is displayed.

 

It is very easy to conduct trial and error tests

 

The cost of running adverts can be very cheap, which means you can run trial and error tests without spending much money. You may also do it very quickly, and the analytic and monitoring tools on Google AdWords are very good. They allow you to see a number of metrics that are going to help you judge the success of your campaign. It is a very good way of testing out which keywords are going to work for both your future PPC campaigns and your website search engine optimization.

 

You may see traffic very quickly

 

As it said earlier, it is entirely possible to have adverts running as little as five minutes after signing up with Google AdWords. Which means that you may be seeing traffic within fifteen to twenty minutes of placing your advert. That is assuming that your advert is enticing enough for people to want the actually click on your affiliate advert and land on your landing page.

 

If you have more money then you get more traffic

 

If you have more money then you can increase the bid price of your keywords. In other words, you may put your website ahead of the other affiliate adverts on the network. This is going to increase the chances of your affiliate advert being seen by online users, and thereby increase the chances of it being clicked.

 

On the flip side to that, if your bid price is not as high as your competition, then you will have far fewer people see your adverts. There may be many occasions where your adverts do not run on the search engine because there are so many other competing adverts that are paying more than you are.

 

 

by  Kate Funk


Bio: Kate Funk coaches individuals in SEO and business networking skills at Tutorleader.

 

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Last Updated on Wednesday, 31 July 2013 05:14
 
Saturday, 06 July 2013 05:57 Hayley Granton
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( 13 Votes )

 

If you are newbie to Internet marketing, you will quickly learn that one of the most effective ways to promote your website is by building inbound links. When the search engines see that other authoritative websites have links to your site, they will rank your site favorably. One of your first tasks as a marketer is to start building high quality links to your site. Here are three easy steps to get you started on the link building process. 

link building for newbies in 3 easy steps


Step 1: Identify Sites that Might Provide A Link


Search engines look at the quality of the sites that link back to your site. You want to identify high quality sites in your field that are popular authorities. You might also think about the websites of colleagues, friends and family members. Your customers, the vendors you purchase from and the contractors you work with are also a good source of links. 


Step 2: Offer Something in Exchange for a Link


Once you have identified sites that might link to yours, you should approach the site owner. You want to have something to offer the owner in exchange for the link. If you are approaching the owner of a popular blog in your niche, you can ask to write a guest blog post. Owners of blogs always need new and fresh content. If you can offer a fresh perspective on your field, the owner might be happy to have you as a guest contributor. Your contribution would include a link back to your website. When you approach colleagues, friends and family, you could offer to exchange links. You could link to their website, and they could link to yours in return. Finally, you could offer to write reviews or testimonials for your customers, vendors and contractors. These reviews and testimonials, including a link back to your site, would be placed on the websites of your customers, vendors and contractors. The basic principle here is to try to offer something of value to the website owner in return for the link. 


Step 3: Optimize the Anchor Text
The anchor text is the text that a user clicks on to follow the link. The search engines look more favorably on links with relevant anchor text. This means that the keywords of the site that the link points to are contained in the anchor text. You want to make sure that the links you obtain have the right kind of anchor text. Identify the keywords of your site and make sure that those keywords appear in the anchor text of the links you create in the first two steps. 

By following these three easy steps, you can begin to build a network of inbound links to your site. These links will show that search engines that your site provides valuable content, and your site will climb in the search engine rankings. These steps are just the beginning. There are many other strategies that can be deployed to build links. You can learn more about advanced strategies for search engine marketing at Orangesoda.com.



by  Hayley Granton


Hayley is a freelance blogger and small business consultant. Away from the office she enjoys spending time with her two daughters and beloved husband.

 


 

 

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Last Updated on Saturday, 06 July 2013 06:07
 

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